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HUB Footwear presents ‘Roofer’s Point of View’

How far would you go to get a good photograph? The latest film in HUB Footwear‘s ‘Challenge the Obvious’ campaign sees the team following Russian photographers Vadim Mahorov and Vitaliy Yakhnenko who refer to themselves as ‘roofer’s’; a new trend born as a form of escapism from the city …



Hub: Challenge the Obvious

Dutch footwear brand HUB have joined forces with street artists Dre Urhahn and Jeroen Koolhaas, aka Haas & Hahn, for the first in a series of documentaries inspired by the company’s ‘Challenge the Obvious’ motto.

The 30-minute short film, which documents Urhahn and Koolhaas’ endeavours to utilise art as …