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News: Universal Works – Workshop Denim

We love it when people try to do things differently, which is why Universal Works‘ ‘Workshop Denim’ was so appealing. With denim almost exclusively about American or Japanese work, re-creating vintage looks and capturing authentic feels, Universal Works have bucked the trend. Looking to Europe as their starting point, …



News: Pharrell, Bionic Yarn and G-Star

As if Pharrell Williams wasn’t busy enough, you know, being the biggest pop star in the world and everything, he’s also the Creative Director of Bionic Yarn, the fabric and yarn manufacturer that uses plastic bottles to create ecologically minded textiles.

Now, as part of an extended collaboration Bionic …



Fancy Feeling Revellious with Levi’s?

We’re quite aware of how difficult buying denim can be; it’s never the right shape, it pinches where no item of clothing should pinch, or for some reason it just won’t fit in one specific place. Buying denim can be one of the worst shopping experiences. Ever.

But, before you …


P0300 back pocket detail mid blue wash

News: Original Penguin – New Denim SS14

Fancy some new denim for SS14? Well don’t fret as Original Penguin has launched three new permanent fits to its existing collection to get the season underway. Much like Penguin’s trademark designs, the styles offer contemporary and classic fits, from straight fits, a slimmer style (perfect for a pin-roll) and …



News: Levi’s Commuter Collection

Now that the tube strike has been called off (either luckily or unluckily, depending on how you look at it), it’s time to get back to what’s actually important about your commute: Clothes. Well, fear not dear commuters, Levi’s have thought of you dearly during this trying time of tube …



The Perfect Fit

DL1961′s official remit is to create “the perfect fitting jean.” A big part of making this perfect fit is fitting them perfectly around our often imperfect bums. Luckily, thanks to the revolutionary technology (XFIT LYCRA) this has all been made all the more possible. For those of you looking for …



OTHER team up with Lee Jeans for exclusive range

OTHER has announced a collaboration with well-renowned denim brand Lee Jeans. Only a year after the clothing store was launched, Matthew Murphy from OTHER’s design team has created a unisex collection based on Lee’s signature style and the idea of handcrafted customisation.

Sponsored by Saint lager and referencing their …


Screen Shot 2013-05-14 at 10.50

Genetic Denim to land in the UK

L.A denim label, Genetic, are setting their sights on our side of the pond with their upcoming AW13 range. Genetic Denim are a favorite amongst the red carpet regulars in the USA, and are now keen to break our fabulous fashion industry over in the UK. Set up in …



News: Skinzee Jeans from Diesel

Technology sure does advance at an alarming rate, doesn’t it? First jeans, then leggings, then jeggings. What will they think of next?

Answer: these crazy new skinny jeans from Diesel. The Skinzee line for women is on release for the Spring/Summer 2013 season and possesses a unique quality (or …



News: Natural Selection SS13 collection

Natural Selection take denim very seriously, and rightly so. For SS13, the British brand has released its ‘Origin of Species’; essentially a certificate of excellence which is found in the back pocket of Natural Selection’s jeans. Based on the original jeans from the ’30s and conceived as a check list, …