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Genetic Denim to land in the UK

L.A denim label, Genetic, are setting their sights on our side of the pond with their upcoming AW13 range. Genetic Denim are a favorite amongst the red carpet regulars in the USA, and are now keen to break our fabulous fashion industry over in the UK. Set up in …



Odd Future iPhone Cases. Yes, really.

Have you ever felt your iPhone lacks a bit of streetwise, skate-rap edge? Well, to commemorate last month’s Odd Future carnival in L.A., the Californian hip-hop collective have unveiled a limited edition series of three snap cases for iPhone 4 and 4S in collaboration with Incase. If you’re an …



Introducing: OverDoz

OverDoz are a nascent rap group from L.A. the 4-piece create laidback rap jams for a relaxed summer vibe with catchy choruses that have refreshing rhythm to their flow compared to the likes of Drake and Rocky who rarely exhibit bounce in their delivery. It’s a faintly mnemonic summer drenched …



Genetic Denim not Generic Denim

Festival fashion has become an important part of the wardrobe nowadays. The camping in mudding fields for the sake of music is more popular than ever, whether that is in the UK, Europe or the States where the popularity is finally up-to that of this side of the Atlantic. With …