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Report: New York Fashion Week

New York Fashion week is back: bigger, bolder and better than ever. Admittedly no fashion week is ever a timid affair and, as one of the ‘Big Four’ in the marathon of fashion weeks, New York knows how to put on a show. However this year seems rather exceptional in its showmanship; see the incredible sets, guest performances by the likes of Rita Ora, and even Naomi Campbell taking to the runway. But more than this, it seems that everyone is looking for ways to up the ante, inspire excitement, or at the least play with the expected parameters



LFW SS14 Preview: 5 trends we’d like to keep – and forget

Amidst the roller coaster of fashion seasons, which now almost blur into one long never-ending conveyor belt of newness, the concept of ‘in season trends’ has in many ways been dissolved. Strict fashion rules that dictate what you can and cannot wear in any given season no longer exist –



BEAUTIFY: Hi there Honey

Here at Notion we’re suckers for a good fragrance- you should see our stash. But it’s not often we come across a scent we want to wear again, again and again. That’s why we’ve narrowed down our 10 favourite summer fragrances- and we’ll release one each day for the next …


The Fortune Of Loss: Fashion shoot.

‘The Fortune of Loss’ is shot by photography Adam Fussell, styled by Oliver Vaughn, Hair & Makeup by Yusra Uney and modelled by Anna @ Elite.

Dress – Hasan Hejazi (Archive)

Gorilla Coat – Katrina Ferrari, Dress – Beyond Retro, Belt – Joanne Hynes

Faux Fur Coat – Michael Kors, 



Full Interview: William Banks-Blaney & Grace Woodward

For Notion’s Fashion Issue, we shot the gorgeous stylist Grace Woodward in vintage couture from her great friend William Banks-Blaney’s vintage emporium, WilliamVintage. In between the Courrèges dress and the Hardy Amies coat, we managed to nab a few words with the both of them about their love of vintage


Stuart Weitzman leopard print wellies

The Hautelist #1: Wellington Boots

We’ve enlisted our roving reporter, Siam Goorwich (a former Grazia gal, darlings) for a weekly rundown of what’s haute in the world of fashion, and what’s decidedly naute, every Friday.

The worst of the weather may be behind us (not judging by today! – Ed), but on Thursday, as …