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Nudie Jeans + Percival macs: Berwick St roundup

Nudie Jeans open Soho store

We’re very excited to announce that Gothenburg’s Nudie Jeans have opened their first London store, adding to those already housed on the continent, as well as in Tokyo, LA and Sydney. Located on the corner of Berwick St and D’Arblay St, the Soho concept store …

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catwalk

News: Summer tailoring by Wooyoungmi

A favourite label here at Notion, we’re super excited about the SS13 collection from South Korean menswear stars Wooyoungmi. Citing an exhibition by photojournalist Steve McCurry as the starting point for their designs, sisters Woo Youngmi and Woo Janghee have drawn upon crafts, prints and patterns from around the …

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News: ‘Ada + Nik’ from Ada Zanditon and Nik Thakkar

Unless you just don’t pay any attention to fashion (in which case, this probably isn’t the right website for you) you’ve heard of Ada Zanditon. She’s one of the top womenswear designers around, consistently producing only the best and highest-quality articles. Now, at the risk of being judged horribly, …

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tlabenda

News: AW13 from Tim Labenda

You know what I love about May? It’s not the weather or all the Spring/Summer collections; it’s the fact that as soon as it gets nice out, people start previewing their Autumn/Winter collections. Why is the fashion industry so forward thinking? Ah, well. It does give us ample time to …

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Farah-Vintage-Spring-Summer-2013-Collection-1

News: Farah Vintage for SS13

Farah is a great old American brand with a flawless product record stretching all the way back to 1920. The first Farah shirts were manufactured in El Paso and sold for a whopping thirty-five American cents. Getting a little pricy, guys, don’t you think? They’ve come a long way since …

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Cuckoos Nest-bfe36

News: Animal Print Shirts from Cuckoos Nest

Cuckoos Nest‘ has all sorts of implications, most of them linked to themes of insanity and that one really popular book/movie. As such, one might anticipate the output of a clothing brand named Cuckoos Nest to be similarly bonkers. A little bit of crazy is okay, though, as …

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nomadic2

News: Nomadic People at The Label Line

Nomadic People came together in 2012 under the slogan/mission statement, “Creating the Urban Gentleman.” The creative duo strive to accomplish this lofty goal through a perfect handcrafted collection of accessories, including bags, wallets, and lanyards, made from the best cloths and leather. Their distinct style combines simplicity and suavity to …

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LAirlines

Interview: LaurenceAirline

LaurenceAirline is so much more than a menswear label. The creative brainchild of Ivorian fashion designer Laurence Chauvin Buthaud, the luxury brand not only celebrates the richness of African culture via its aesthetic, which incorporates contemporary minimalist silhouettes and bold patterns, it also stands at the forefront of sustainable and ethical fashion. The driving

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Mens Phantom Primary Pack 03

News: The Adidas Phantom Returns

Adidas has been in the game for a while. They’ve become one of those iconic brands that doesn’t follow trends, but rather sets them. They certainly did that back in 1985 with their definitive Phantom collection. Well, apparently retro is in. Adidas has just announced a reissue of the 80s …

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News: Oliver Sweeney’s Hand Crafted Collection

When he was just sixteen, Oliver Sweeney ran away from home to London, where he spent sometime living homeless on the Underground Circle Line. He’s come a  long way since then, now counted among the UK’s best and brightest designers. Though he’s also branched out into coats, jackets, and …

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