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Shoot: Colour My Life

There’s nothing we like more at Notion than a beautifully-executed menswear shoot, and what you’re about to see is just that. A collaboration between London stylist Krishan Parmar and up-and-coming photography talent Nick Shand, this is an exciting exploration of colour and texture that mixes contrasting patterns with complimenting



News: Natural Selection SS13 collection

Natural Selection take denim very seriously, and rightly so. For SS13, the British brand has released its ‘Origin of Species’; essentially a certificate of excellence which is found in the back pocket of Natural Selection’s jeans. Based on the original jeans from the ’30s and conceived as a check list, …



Natural Selection, best of the jeanpool?

Natural Selection is a denim brand founded back in 2009, inspired by Darwin’s theory of evolution. The guys at natural selection believe that by incorporating all of the superior elements of the jeanpool (awful I know, sorry) they have finally developed the perfect jeans that will pass the test of …