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Madonna joins the Smirnoff Nightlife Exchange Project

What did you do last night?

Today Smirnoff will launch their next Smirnoff Nightlife Exchange Project. The project takes 10 million people in 50 different countries to share and swap their most incredible nightlife stories. The goal- make the most exciting and unique night-out that will take place in many different cities all on the same …



Smirnoff’s International Nightlife Swap

Smirnoff have been spearheading conversations, nationally and internationally, encouraging people to get talking about anything truly unique, fresh and exciting going on after the sun goes down. They’re celebrating extraordinary creativity; a specifically poignant exciting regional fashion moment, or an intriguing new clubnight, perhaps. The idea is that each country …