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New Nightlife: There For The Making?

There’s so much more that your Friday night drinks could be than just ‘drinks with the lads.’ You could be exploring hidden nooks of the city, creating a visually stunning installation, being a part of an unforgettable moment that’s shared around the world…or just having a brilliant evening with your …


Madonna joins the Smirnoff Nightlife Exchange Project

What did you do last night?

Today Smirnoff will launch their next Smirnoff Nightlife Exchange Project. The project takes 10 million people in 50 different countries to share and swap their most incredible nightlife stories. The goal- make the most exciting and unique night-out that will take place in many different cities all on the same …



OMG: Smirnoff’s Dance Sensation

Christ alive, Smirnoff are out to blow. our. MINDS  this year with ‘Sensation’, which has been dubbed ‘The World’s Biggest Dance Event’.  Alongside some of the world’s top D.J.s will be performances from acrobats, lightshows, fireworks and more. Sensation, which launched over ten years ago in 2000, has so far …


smirnoff nightlife 2

Smirnoff Brings Miami to the UK with the Nightlife Exchange

After the huge success of their Nightlife Exchange Project which took place at the end of last year, Smirnoff will be holding an event centred around the Miami nightlife in Edinburgh, Hatfield and one other as yet undecided UK towns next month.

A typical night at one of these three …



Smirnoff’s International Nightlife Swap

Smirnoff have been spearheading conversations, nationally and internationally, encouraging people to get talking about anything truly unique, fresh and exciting going on after the sun goes down. They’re celebrating extraordinary creativity; a specifically poignant exciting regional fashion moment, or an intriguing new clubnight, perhaps. The idea is that each country …