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Shoot: Werqout

We know, we know: ‘sports-luxe’. It’s either sports, or it’s luxe, right? Well, maybe not. So when the fabulous photographer Han Lee De Boer got together with awesome stylist Russell Philip Peek for a sports-luxe shoot, we thought ‘here we go again’. But obviously they’ve pulled it out of the …



Preview: Nike Tech Pack

Nike recently tantelised us with a video showing the future of their sportswear. Named Tech Pack, the collection is engineered to the specifics of individual athletes.

Including a sportstar-drenched cast, the video hints at sleek accessories and tight garments, including a red long-sleeved top modeled by Rafa Nadal. Just SOME …



adidas release limited edition Run DMC superstar 80s

An extremely limited run of the iconic Run DMC superstar 80s sneakers has been announced by adidas Originals to celebrate their AW13 campaign.

Coming with printed leather sockliner, elastic tongue construction and regular and fat lacing, owners of Run DMC superstar 80s can choose to emulate the Queens trio without …



Winter Training from JD

As the winter months close in, the search for semi-practical footwear begins. Summer’s lightweight canvas shoes go back under the bed, replaced by a more practical trainer. That’s where these beauties come in: the Timberland Earthkeeper Leather Chukka’ is stocked exclusively at JD, and comes in Timberland’s original shade wheat, …



Joe Brummell #46 – Great Balls of Fire

With the nation gripped by Olympic fever you can’t have escaped the huge number of tight fitting lycra shorts that are gracing our TV screens. It’s one of those fabrics that you don’t see too often in the world of fashion but for sportsmen it’s a must. If you’ve been …


Giro Reverb

Cycling: Giro Reverb Helmet 2012

Jim Gentes started Giro in Santa Cruz, California in 1985, in 1986 Jim designed a helmet with only a few vents and no shell with a cloth cover, you’ll know this helmet if you took cycling proficiency in the 90s, THIS design is what you wore and Jim Gentes is …



DC gets set to run with the new Unilite Trainer

Surely everyone has owned or fancied someone who owned a pair of DC shoes? The Sk8r bois at school just looked so darn cute in them. Anyways, now there’s a less loose fitting sibling of everyones favourite skate shoe.

If you want to continue aligning yourself with extreme sports stars …


alred dunhill

We got the love…’For the Love’

Sam Waley-Cohen is racing today, 16th March 2012, in the Blue Riband event of Jump racing for the Cheltenham Gold Cup. Sam and his horse ‘Long Run,’ have been filmed for the past year by Alfred Dunhill and created a short film entitled ‘For The Love’.

Shot as a …


Gel-Lyte Speed White- Tomato Red £85.00

RetroSuperTrainer Week – Asics

Today, Kanye West may or may not be in Shoreditch. If for some REDICULOUS reason you may have missed the twitter hashtag fest surrounding the King of Cringe rapper, the prankster released this snap earlier on today. ALL SIGNS ARE POINTING TO THE NOTION OFFICE WHICH JUST HAPPENS TO BE …


New Balance Lifestyle 2011

RetroSuperTrainer Week – New Balance

You gotta admire New Balance for doing things a bit differently. Unlike many other big names in sportswear, NB have not tied up their laces and sprinted all the way to the East for their production. Preferring to keep their products well and truly homemade in the US (oh and …