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News: Champion Relaunches in UK

1919: New York, New York; Champion Sportswear kicks off, providing unique, quality articles of clothing for all kinds of sports and athletes. For the last ninety-four years, Champion has invariably supported and provided for great athletes, also appealing to musicians and artists such as Jay-Z and 50 Cent. Even as …



News: Onitsuka Tiger new collection

Paris, New York, Tokyo – cities famed for their sartorial finesse and cultural beauty. But trendy sportswear brand Onitsuka Tiger is paying tribute to these iconic cities for another reason; for hosting world-famous national marathons.

ASICS‘ Onitsuka Tiger is celebrating the marathon cities with three special editions of their …



Shoot: Colour Me Bad

Planet Notion’s Danielle Webber recently did a shoot at Sapphires with two models, Toby and Rebecca.  Check out the photos below, which mix a modern take on urban sportswear with some vintage denim styles.  From bike-wear to jumpers, this eclectic mix  matches the urban settings and encourages a fashionable grab-bag



Go on a journey with Napapijri

Napapijri, which translates as ‘arctic circle’ in Finnish, was founded in the early 90s as a brand dedicated to the world’s most demanding travellers.  In an attempt to raise their profile here in the UK, Napapijri are sending a (really fit) real life couple travelling to various cities across Europe …



Stone Island Shadow Project AW12

Stone Island have long been regarded as a luxurious but practical sportswear brand. This collection marks the ninth Stone Island Shadow Project, the AW12 collection strives to provide an instringsic combination of technology and sustainability. The materials used have been carefully selected for their natural warmth and durability.

The collection …



LFW Preview Blogger Interview: Helen Turnbull

Here at Planet Notion because we are so fresh and so clean, we’ve decided to approach the whole previewing of LFW a bit differently. During the 10 days leading up to fashion week, we’ll be featuring a series of blogger interviews featuring notable and contemporary fashion voices. First up is



Make a bold statement in Volcom AW12

A brand founded on liberation, innovation and experimentation, Volcom declare themselves to be a family of people not willing to accept the suppression of the established ways. Their website is littered with bold proclamations such as ‘Youth against establishment’ and their company belief is that ‘The only constant is change’ …



Adidas and Fred Butler help you remember the London 2012 Olympic games

Unless you’ve been hiding under a very large, very sound proof rock for the last month, you may have noticed that London has been hosting the 2012 Olympic games. Although your view may have been somewhat impaired by the unbelievable number of medals around the British olympian’s necks, the …



Bjorn Borg cuts the crap for AW 12

Bjorn Borg has declared that his new Autumn/Winter line of underwear is a tribute to Japan, not only for their admirable mobilisation in the face of recent natural disasters but also their environmental and futuristic research. This collection makes a big bang of an impact by clashing spacey, robotic, minimalist …



The limited edition adiZero Primeknit knits up a storm

There’s a new, limited edition member in the adiZero family, and it’s set to revolutionize the realm of running shoes. With its seamless engineering technology, the adiZero Primeknit uses the strength of fused yarn to knit an entire upper together in one single thread. Designed to provide a close and …