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Yr Join Forces with Liberty

Yr – the world’s first live all-over print specialists - will team up with Liberty as part of its Get Creative campaign from Thursday 24th October – Saturday 2nd November. Customers will be able to design and create their own one-off garments using computer tablets and exclusive Yr …



LFW SS14 Preview: 5 trends we’d like to keep – and forget

Amidst the roller coaster of fashion seasons, which now almost blur into one long never-ending conveyor belt of newness, the concept of ‘in season trends’ has in many ways been dissolved. Strict fashion rules that dictate what you can and cannot wear in any given season no longer exist –


Header Vanessa Bruno pic credit style.com

Trending: If I Were a Boy

Lorna’s back for round two of ‘Trending’ – this time it’s all about playing with mannish tailoring…

I’m a die-hard girly girl. I wear floral print dresses, I like butterflies, I put ribbons in my hair and I cry a lot. But lately, there has been an unexpected deviation from …



The Quiet Revolution: Single sole shoes are back

Designers have written a new manifesto of elegance for spring. This brand new vision of the future is a statement in understatement, and the single sole pump is the silent killer to nail the trend, says Rena Niamh Smith.

Browse street style snaps of the very fashion forward in the …



LFW Blogger Interviews: Claire Reynolds

For today’s blogger interview I spoke to the adorable Claire, who blogs for Jazzpad and has just secured a job in PR. Congrats Claire! Read on to find out all of Jazzpad’s predictions and hopes for LFW…


What are your big trend predictions for LFW? What are you hoping



Adidas and Fred Butler help you remember the London 2012 Olympic games

Unless you’ve been hiding under a very large, very sound proof rock for the last month, you may have noticed that London has been hosting the 2012 Olympic games. Although your view may have been somewhat impaired by the unbelievable number of medals around the British olympian’s necks, the …



Stella McCartney and Adidas For Team GB

After a successful five year collaboration between Adidas and Stella McCartney in her lifestyle line, adidas by Stella McCartney, she has now been appointed Creative Director for Team GB. Using Adidas’ innovative sporting technology, the British designer has created an collection inspired by Olympic athletes from running, sailing, and boxing.…