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Groomed: Superdry Fragrances

Now, it hasn’t really ever occurred to me before to go looking for fragrances on the high street. I’m not a fragrance snob, OK, maybe a little, but you just never associate fragrances with high street brands. But this is something that’s changing, more and more high street brands are …



News: Superdry at Snowbombing’14

As this year’s Snowbombing festival Apparel Partner, Superdry has not wasted their time idly. They have thrown the coolest party on the mountain – Arctic Disco – with a terrific line-up featuring Carl Cox, Rudimenral, Nina Kravitz and DJ Yoda, in a massive 6000-foot-high igloo.

Both MTV presenter Lilah Parsons …



News: Superdry + DJ Yoda launch DJ search

Ever fancied Djing at an Arctic Disco? I know I’ve thought of nothing else, which is handy as Superdry and DJ Yoda are launching a hunt for a fresh talent to join the line-up at the Superdry Arctic Disco at Snowbombing in Mayrhofen, Austria. So far the line-up includes Rudimental



Superdry Premium Lounge

The shopping experience for men is changing. Or reverting to what it used to be like. Either way, many stores are transforming the thrill of the chase as an end itself; in other words, the personalised shopping experience is becoming a bigger part of the whole clothing experience. And why …



#LCM AW14: Backstage at Superdry

Here at Notion we strive to bring you #thetruth, and we believe that a healthy dose of transparency will do just that. What could be better than an invitation to dissect a fashion show? Our photographers pinned the LC:M shows to the table so that we could all better understand …



#LCM AW14 – Day Two Report

Day two of LCM dawned as day 2 of every fashion week since time immemorial – with a hangover from the night before. Having gleefully imbibed ourselves at Joseph Turvey, Ada x Nik and the grand Esquire party at The Rosewood, and accidentally on purpose chatted to/up a few celebrities,



Preview: Superdry + Timothy Everest

Following on from their 10th birthday last month and their highly successful Men’s tailored collection, Superdry are continuing their foray into bespoke tailoring with an exclusive line for women designed alongside British tailor Timothy Everest.

Created with the modern woman in mind, the collection is a mixture of seasonal foundations …


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Superdry is 10!

Superdry’s awesome party last night still looms heavy in our office. Well who could say no? It’s not often that you get to live it up at Battersea Power Station while freshfaced band Coves soundtrack a mega catwalk show and then party late into the night…even for us fashion


Superdry + Timothy Everest Womenswear launch

News: Superdry and Timothy Everest Reunite

Following a successful previous collaboration, designing a line of jackets for men, Superdry and British tailor Timothy Everest once again join forces to compliment their prior production with a sleek new collection for women. The big reveal came last night, 11th April, at Superdry’s showroom above their flagship store …



News: Superdry and Timothy Everest present The Town Coat

After the success of their collaboration for LCM SS12, Timothy Everest and Superdry are back in action once again. Their classic town coat, from the Sebiro collection, combines the sleek tailoring of Everest with the attention to detail and bright orange synonymous with Superdry, making the coat relevant and …