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Preview: Superdry + Timothy Everest

Following on from their 10th birthday last month and their highly successful Men’s tailored collection, Superdry are continuing their foray into bespoke tailoring with an exclusive line for women designed alongside British tailor Timothy Everest.

Created with the modern woman in mind, the collection is a mixture of seasonal foundations …



News: Summer tailoring by Wooyoungmi

A favourite label here at Notion, we’re super excited about the SS13 collection from South Korean menswear stars Wooyoungmi. Citing an exhibition by photojournalist Steve McCurry as the starting point for their designs, sisters Woo Youngmi and Woo Janghee have drawn upon crafts, prints and patterns from around the …



Joe Brummell #53 – Razor Sharp

In 1963 Ben Sherman returned from America to the UK with the simple idea of making a button-down shirt, the kind he’d seen on American polo players while travelling. What happened in the intervening years changed the face of British fashion forever and incorporated trends and cultural movements that still …


LFW - Eugene Lin28ed

LFW SS13: Eugene Lin

Inspired by Greek Myth, Eugene Lin’s SS13 collection of bold prints and sharp tailoring fused femininity with power through sleek silhouettes and rose tone hues.

Cigarette cut trousers, body con dresses and boxy shoulder jackets, you might assume that the Eugene Lin woman would fit eloquently amongst the executive of …


Margaret Howell

LFW SS13: Margaret Howell

Every season Margaret Howell gathers the top Fashion Editors in her Wigmore Street store, and shows what – in all likelihood – they will probably be wearing themselves next season. It’s not usually edgy, and it’s not usually even really seasonal, but damn it’s lovely. Howell has been working and …


Ji Cheng

LFW SS13: Ji Cheng

Now established as a designer in Asia, Ji Cheng returns to London Fashion Week with her Eastern take on Western tailoring. Taking one of the most tangible imports as inspiration, ‘Teaism’ takes the humble cuppa to a new level.

An invite attached to a herbal infusion set the tone, while …



LFW predictions: tailoring

It doesn’t take much to look smart: throw on a tailored garment and you’re ready to go. We’re so in love with tailored pieces, we’re constantly on the lookout for the perfect trousers or blazer to add to our wardrobes. Many designers displayed their tailoring talents during LFW AW12, yet



Interview: James Long

We’ll just go ahead and admit it: James Long is one of our biggest fashion designer crushes of the moment. When we interviewed him, we were blown away by his knowledge and dedication to British fashion design. Check out this interview, in which the man himself talks to Notion about



N58 Dialogue: Lou Dalton

John-Michael O’Sullivan meets LOU DALTON at her studio on the edge of Spitalfields, finding her perfectly at ease with her place in the location’s rich tailoring lineage.

Lou Dalton’s workspace is tucked into the middle of a nineteenth-century furrier’s workshop on Spelman Street, at the point where the neatly-stacked, dark-brick …



LCM: Hackett

And we’re off! The first show of London Collections: Men welcomed a sea of navy-suited and brogue-booted boys through the doors of the Royal Opera House to sit tightly for the heroes of heritage’s SS13 offerings.

Hackett’s characteristic ‘Chelsea Boy’ quotient was fulfilled in the first set which saw three-piece …