Home // YMC

Posts Tagged ‘YMC’


The LCM Chats: Session 2


Photo: Kaye Ford

Planet Notion: What are you looking forward to most about LCM?
Matthew Miller: As a designer you’re most looking forward to getting it over with. You wear your heart on your sleeve twice a year and ask the press to criticize you. It’s an adrenaline …


Screen shot 2013-06-06 at 11.37.49

News: YMC vs MC GINN eyewear

Designed in London by avant-garde craftsman MC GINN (who recently created sunglasses for Michelle Pffeifer and Helena Bonham Carter for Tim Burton’s Dark Shadows), the latest eyewear collection from You Must Create (YMC) has been handmade using acetate from the ’70s, ’80s and ’90s. Styled in keeping with YMC’s …



Shoot: Colour My Life

There’s nothing we like more at Notion than a beautifully-executed menswear shoot, and what you’re about to see is just that. A collaboration between London stylist Krishan Parmar and up-and-coming photography talent Nick Shand, this is an exciting exploration of colour and texture that mixes contrasting patterns with complimenting




Set in the basement of Phonica Records (perhaps the perfect, laid back urban venue for such a brand), YMC’s SS13 show channelled what are arguably the trademark values of the brand: casual, street-inspired clothes with a twist, focusing on the small details.

An eclectic mix of pastels, detailed Chinese prints …



Graduate Fashion Week Day 1- Stuart Chapman

In the wake of Graduate Fashion Week, Planet Notion is looking to the future. Over the coming week we will talk to various graduates, looking at their current collections, their inspirations, dreams and hopes for the future. Today we are thrilled to introduce Stuart Chapman, an already brilliant menswear designer,



Summer Days, British Heritage, and Some Rather Nice Shoes

As a motto, “You Must Create” is hard to argue with.  It’s been keeping the line fresh since 1995.  It helps that as far as YMC is concerned, trends aren’t terribly important.  All that really matters is making interesting, good-looking clothing.  The lines tend to draw on different eras of …